Different Types of Reports You Can Create Using Power BI

Different types of Power BI reports you can create using Power BI

To be successful in today’s digital age, one must have access to a wealth of data. Data visualisation and Business Intelligence are not new concepts. Every day, new and more dynamic business intelligence solutions are being developed to provide more competitive, data-driven solutions for businesses. The Power BI tool appears as an attractive option for modern organisations throughout the globe in this scenario.

A platform that can translate data into visually appealing reports is required, and Power BI fits perfect to the expectations. You can get an in-depth look at any dataset with Power BI reports builder. Since businesses are increasingly relying on data-driven decision-making, Power BI is becoming more popular.

To meet the diverse demands of different sectors and businesses, Microsoft has developed a variety of Power BI reports. In this blog post, we’ll go over various types of Power BI reports that you can create using Power BI.

Six types of reports that you can create using Power BII

Power BI provides a number of different sorts of reports. Power BI reports may be divided into six key categories based on their relevance to different job functions.

1.   Sales analysis reports

With Power BI’s sales analysis reports, the sales team’s work is made easier. In Power BI, there are a number of pre-existing examples of this report. You may save it for later use by downloading it. A variety of sales metrics may be analysed using Power BI’s reporting tools, including:

  •  Business trends over several iterations
  • The ratio of the company’s revenue to the revenue of the whole industry
  • Marketing share distribution
  • The competitor list
  • Regions where the majority of business activity occur
  • Year-to-Date (YTD) variance in per cent of total sales

2.   Financial analysis reports

Power BI’s financial analysis report makes it easier for a company’s CFO to do financial planning. Following are some of the most important financial indicators that are highlighted in this Power BI report in an engaging and exciting way:

  • Gross Profit
  • Resources
  • Total costs
  • Profitability
  • Liabilities
  • Liabilities vs Assets
  • Gross profit margin
  • Revenue vs expense

You may compute the following using these characteristics, which can help you avoid risks and expenditures.

  • Profit and loss statements for the chosen year
  • Monthly expense breakdown
  • Revenue distribution

3.   HR analytics reports

Power BI’s HR analytics report offers HR professionals critical information about their organisation’s HR KPIs. It gives them the ability to make smart judgments. You can monitor workforce data and increase staff productivity using Power BI report builder. The following are some of the findings in the report:

  •  Organisational attrition and new hiring
  • Location-based staffing and new hiring
  • Count of active employees and new hires
  • Years of experience, expenses of recruiting, and patterns in attrition

4.   Customer profitability reports

Business unit managers may analyse critical indicators such as gross margins and goods using a customer profitability report. You’ll be able to see at a glance how many aspects affect your company’s profitability. You may see the following high-level KPIs for your organisation in the Power BI reports:

  • Gross profit margins of the business during the course of the year
  • The total number of clients that the business serves
  • The sales of the top five most popular items
  • Growth in sales of numerous items during the course of the year
  • Variations in income at the bottom and top of the month
  • Regions that generate the most revenue

5.   Digital marketing reports

Power BI’s digital marketing reports provide a comprehensive picture of the key performance indicators (KPIs) associated with various digital marketing activities. It aids in the optimisation of marketing expenditures and the expansion of advertising income possibilities for companies. Power BI report builder may help you pinpoint issue areas and design targeted solutions. The following information is included in the digital marketing report:

  • Cost Per Thousand Impression (CPM) vs. Cost Per Click (CPC)
  • Advertising spend over time
  • Visualisation of CTR and Bounce Rate
  • Comparison of CPA and total conversions
  • The average amount spent each click on an ad, or spending meter

6.   Website analytics reports

Power BI’s website analytics reports assist an organisations SEO staff in evaluating the website’s performance. So they may have a better understanding of how well their site is doing. It only considers a day’s worth of information and users exclusively in Asia-Pacific. The Power BI reports will include the following website-related data:

  • Metrics for bounce rates – It shows the average amount of time spent by a visitor on the site. There’s also data on how many times a visitor looks at various pages, as well as what they last saw.
  • Conversions on websites – An analysis of visitor perception, short-term fluctuations and sales conversion ratios are all part of this report.
  • Visits to websites – It shows visitor stats, site speed, site analytics, total new visitors by date, overall visitors by country/city, etc.


When it comes to data consumption, Microsoft Power BI has the potential to be transformational. It provides a very wide variety of Data Visualisation and Business Intelligence tools, all of which are backed by comprehensive reporting. Data Visualisation and comprehensive insights are provided via Power BI report, allowing for improved speed and security.

To understand how Power BI Reports & Power BI Dashboards are different from one other, read our blog.

For help with Power BI report creation, get in contact with one of our qualified professionals at Intellify.